How to Make Online Casino Review Video?
The twenty-first century is known to be the age of development, technological progress and, oddly enough, social media. In many ways, it is social media that generates something new and gives impetus to improvements in different areas. This is best illustrated by the very process of development and change in the largest social media platforms.
For example, such a popular platform as Instagram previously offered the user only photo content supplemented with relatively little text. But with the development of photo and video cameras and the increased engagement of users in watching and creating videos, various add-ons like stories, IGTV and even Reels feeds have emerged. Video content found such a high response among users that video reviews began to captivate the world wide web. Now, not only online shops, but also review sites provide product or service reviews in video format.
So in this article, we’ll look at the main aspects of creating a video review for an online casino.
Preparing to Produce an Online Casino Video Review
Many people mistakenly think that creating a good video review for an online casino is easy. But, in fact, creating a useful and entertaining video takes a lot of effort. First of all, a number of preparatory works need to be done:
- Think about the concept: First of all, you need to understand the format of the video review: a demonstration of the site and its functionality as a first encounter with an online casino or will it be an expert video in which you intend to reveal features of the gambling site that are not visible at first glance.
- Identify the target audience: Online casinos, just like other services, have their own audience, which is divided by language, interests, etc. To get a better idea of what your audience wants to see, we recommend to check similar sites with text based casino reviews. For example, according to NoUKCasino.com – non UK online casinos and other gambling sites are especially interesting for British players. By covering this topic in a little more detail in your video you can not only show off your expertise, but also hit the right target audience immediately.
- Write a scenario: It may sound ridiculous or strange, but a good video review always starts with a good script. Sometimes it takes even longer to write than all the filming and editing. Remember that in the script is made up of the presenter’s words, the angles, the video inserts. It is important to make the script so that it is interesting for the viewer, but not too hard to implement. Imagine a situation where a scriptwriter comes up with a very original graphic, but it takes twice as long to create it as usual during editing. This would disrupt the video’s release schedule and add grey hair to the editor. The screenwriter’s ideas should match your technical capabilities.
- Prepare the studio: Once the script is written, all the scenes and angles have been considered, the studio and equipment should be prepared. If it is not only the monitor screen recording but also the presenter who will be in the frame, the right background and good lighting should definitely be prepared. If it’s just a voice-over, make sure you have a good microphone in place.
Steps in Creating a Video Review
Now that we know what it takes to create a video review, let’s walk through the process step by step.
- Choosing the topic of the video, or rather choosing a specific type of online casino to review.
- Staging the thesis. Thesis statements help to set the scene and get the message across in the video. Do you want to talk about the features of the product or share the intricacies of its use? Objectively point out its shortcomings, or make a promotional video? The talking points will capture your ideas.
- Scripting. The scriptwriter reveals the talking points and makes them interesting for the viewer. If graphics are involved in the video, an editor should be involved when writing the script. He will tweak the scriptwriter’s ideas.
- Getting to know the script. When the scriptwriter and the presenter are not the same person, the text should be given to the presenter to read before they start shooting. The presenter will learn the script, if not completely, then partially, and decide on the intonation. This will make the shooting easier.
- Shooting. We recommend shooting your video in small batches and taking a few takes – then there’s plenty to choose from. Don’t overly split your video, however, so it’s easier to edit it.
- Post-production. This stage includes editing, adding graphics, editing video and sound. Post-production is your last chance to fix the imperfections in your review – after that, it will be ready.
- Posting. The video is uploaded to one or more sites, and then promotion begins.
Conclusion
Video reviews are a powerful promotional tool that can increase the conversion rate of online casino registrations or make the review site more interesting. Creating them requires serious training and a lot of resources. If you don’t have them, you can start with a simpler type of video review – an inspection and demonstration of features.
