Podcast Episode 9 with Carl Olson of 16×9 Cinema

– August 19, 2010

It has been a while since my last podcast so I thought it would be fun to have another podcaster on my show.

When I added my podcast to Apple’s Itunes, I saw a related podcast below mine called 16×9 Cinema so I had to check it out. Since then I have listened to all the podcasts on that show, and now that I have become a big fan of the show I thought it would be fun to have Carl Olson of 16×9 Cinema Digital Convergence Podcast the person that runs that podcast on my show.

It sounds like from Carl’s podcast that he does a lot of corporate videos and since I have not had anyone on before that specializes in this, I thought it would be good to learn more about this niche.

Podcast (you can Subscribe on ITunes as well)

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Questions I asked:

  • What is your background and how did you get started in DSLR video?
  • What is a corporate video? What is it mostly made up of, an interview with lots of b-roll?
  • When creating a corporate video is there a copywriter involved? Who comes up with the concept? Does it get storyboarded?
  • Do clients come to you with an example from a competitor and say make one for me that is similar?
  • Do clients come to you with no idea of what they want and you have to pitch them like an ad agency might have to do?
  • Are your clients mostly small businesses like the one you spoke of that do water restoration?
  • Where do you get your music for your videos, I see you have a keyboard in your office do you create any yourself?
  • Do clients ask for a lot of fancy motion graphics?
  • Once you have competed the video, do you have to re-shoot often because the client doesn’t like the way he looks on camera? Do the videos get screened first in front of a test audience?
  • How do you price a corporate video? Is it mostly based on how many minutes it is and how much travel is involved?
  • Once the video is done, where does it end up going – mostly to the web or DVD?
  • Do you attend a lot of workshops, do you get a lot out of them?
  • What have you learn from your podcasts?