Before Canon can release a new camera they need to loan it to someone that knows how to use it so they can show it off at the launch.
Update: The new Canon 5D Mark III is available now.
I ran across a very interesting iPhone app while doing a search for Canon. Judging from the lack of comments and a price of $6.99 I would say I’m the first to download it. Why is it so interesting? Two reasons it is made by Canon and the name of the app. It is called “Mark III Finder“.
With a name like that, I had to download it. My guess is Canon’s marketing team has gotten creative here in an effort to help build interest with their soon to be released flagship camera.
Now this is where it gets really intriguing, I have just loaded it after agreeing to bunch of legal terms which I didn’t read, and I get this screen with just 4 names. Now I haven’t tried it yet, I wanted you guys to experience it with me.
First name on the list is Chase Jarvis. To me Chase is a long shot since I think he is a Nikon shooter, but he has had pre-production cameras before.
Let’s see what it says, and oh I am not sure what this pause button does…[watch the video].
Credits
Chase Jarvis, Shane Hurlbut, Philip Bloom and Vincent LaForet have awesome blogs, if you are not already following these industry leaders you should definitely start soon.
I sent all of them emails days before I released this video to see if it was OK to use their footage and I enjoyed Philip Bloom’s response of, “Nice job Dave! Toilet is other way…”.
Thanks also to Stephen Niebauer who is on staff at Vimeo for the clip of Vincent.
Thanks also to Freddie Wong for the YouTube Hackers video as inspiration to for this video.
Thanks to Premiumbeats.com for the music in this video.
I wanted to learn how to use After Effects and this was a fun project to learn on. Also I would like to thank Andrew Kramer from Video CoPilot for all his great After Effects Tutorials! This is my first After Effects project I have done.
It’s my guess that Canon will announce the new 5D Mark III on Oct. 26 in NYC. Or perhaps Canon will release it at the Hollywood effect on Nov. 3.







Very nice, Dave. Keep up the great work.
Dave
I really enjoy your creativity and sense of humor.
Your videos are always interesting and worth to watch.
As for the 5dmkIII, Canon rumours says 1DmkV or something along those lines for Canon flagship update in Hollywood Nov 3rd. I guess if the 5DmkIII is coming it might be the 26th Oct that you said.
Cool keys, did you have to hand paint (roto) all the shots or were you able to pull keys from the backgrounds? Especially Chase’s, that looked really good.
Ha, awesome. Fess up everyone…who went to the app store looking for this?
On a side note, Shane Hurlbut mentioned on his blog post yesterday that there will be Canon DSLRs announced in fall 2011 and spring 2012 that will “rock your socks off.”. We know that Shane is under NDA with Canon and definitively knows something we don’t. There’s a REASON he is teaming with Letus to create a line of Canon DSLR specific accessories.
Hahaha, awesome video
@David Mcsween I had to do some rotoscoping on the scene with Chase, my first time so I am not that good at it.
@Richard Allen Crook I guess I should have done my spoof differently with Shane having the camera.
Great video Dave! Love the chromakey!
Nice video!
I don’t think the 5d will not come this year. Some shops (including ac-foto.de) have ‘money back if 5d replacement comes out in 2011′. I don’t know how they are able to do that, but my guess is that canon has wispered in their ears that it will not come out this year.
all humor aside, that was some outstanding lighting matching right there! well done
@Earl thanks, I learned a lot from Freddie Wong if you know who he is.
Good FUN Dave… Keep up the GREAT work… Cheers
awesome video… great web site… and u contribute alot of worthy content… thanks for that!
Dave Dugdale and Freddie Wong. Two of my favorite You Tube celebrities : – ) Nice job. Definitely got a laugh out of me. However, I’m not holding my breath on anything revolutionary from Canon this year.
Just watched it again. I have to echo Earl, the attention to detail in the lighting is pretty impressive!
@Matt thanks! It took awhile to match the light correctly.
Interesting! As a someone who has never used After Effects, where do you begin to do a project like this? Is it all learned through the Video Co-pilot tutorial?
@Mike yes the tutorials Andrew has are excellent and free. He pretty much covers it all and then some.
I’d have to say that’s your best one to date!
Fab stuff! V funny idea and lovely execution. Thanks!
Did you use a green screen? If so, which one?
@Khashf I have a green screen similar to this one.
There is no 5D mk III, there is 1D x. I’m afraid that Vincent Laforet and other “masters of video DSLRs” were really suprised to be late to know about the premiere. The guys who had had it before it was published are Frits van Eldik and Mike Owen.
Please do a tutorial on HOW you did this?? AWESOME!
Excellent job with the lighting. What lighting kit do you use? Can you like to B&H?
What a brilliant video! Well done
OMG Dave. You have outdone yourself this time! I’m still trying to create a piece like your “Konova Slider Montage”. And here you are raising the bar again. The lighting, the storytelling, the editing…top notch Dave. You’re my hero…
@Nester thanks for the kind words.
Do you use LED lights? What do you use to control color temperature?
No LED lights yet, I used a bunch of different lights for this one however but no LED’s.